Learn software, creative, and business skills to achieve your personal and professional goals. Join today to get access to thousands of courses.
![]() Facebook Platform Changelog. Introduced July 8th, 2. New Features. Page Video Insights. In v. 2. 4 we expose a set of new Page Video metrics, such as page_video_views_paid, page_video_views_autoplayed, and page_video_views_organic available from the Graph API via GET /v. These metrics require the read_insights permission. New Video Features. The Video node now contains the following fields in GET|POST operations to /v. Content categories include: Business, Comedy, Lifestyle, etc and a full list of categories can be viewed on the Video node docs page. Scheduled, Draft, and Ads_Post) which will help coordinate how the video is posted. Accessing Timeline Posts. We've simplified how you access content on a person's Timeline. Instead of handling different object types for statues and links, the API now returns a standardized Post node with attachments which represent the type of content that was shared. For more details view the User reference docs. For Marketing APIFor Marketing API (formerly known as Ads API) v. Facebook Marketing API Changelog. Changes from v. 2. Permission related changes. Operations that reference the admin_creator object of a Post in now requires a Page access token. POST /v. 2. 4/{page_id}/offers and DELETE /v. Page access token with manage_pages and publish_pages permissions. GET /v. 2. 4/{page_id}/milestones, POST /v. DELETE /v. 2. 4/{milestone_id} now require a Page access token with manage_pages and publish_pages permission. Changes to Pages APIs. Calls made to the Page node GET /v. Page access token. The global_brand_parent_page object has been renamed to global_brand_root_id. GET /v. 2. 4/{global_brand_default_page_id/insights will now return only insights of the default Page insight data, instead of the insights for the Global Brand hierarchy. Use the Root Page ID to retrieve the integrated insights of the whole hierarchy. GET|POST /v. 2. 4/{page_id}/promotable_posts has renamed the field is_inline to include_inline. The maximum limit for Page related objects is now set to limit=1. This will impact GET operations made on the feed, posts, and promotable_posts edges. Event Ordering. The default pagination ordering of GET {user- id}/events now begins with the newest event first, and is ordered in reverse chronological order. Improved Filtering. Graph API v. 2. 4 now supports filtering of GET /v. Business Manager. Include Place as results filter. Declarative Fields. To try to improve performance on mobile networks, Nodes and Edges in v. GET requests. For example, GET /v. GET /v. 2. 4/me/feed? For more details see the docs on how to request specific fields. Deprecations in this version. GET /v. 2. 4/{id}/links and GET /v. As an alternative, we suggest using GET /v. GET|POST /v. 2. 4/{page_id}/? GET|POST /v. 2. 4/{page_id}/global_brand_default_page_id/global_brand_children will no longer function in v. As an alternative, please use the root page ID. GET /v. 2. 4/{page_id}/promotable_posts will no longer support the filter and type params in v. For example, a call to GET /v. STATUS will return an empty result set. The Event node no longer supports GET operations on the endpoints /v. Tuesday, October 6, 2. The GET /v. 2. 4/{user_id}/home, GET /v. GET /v. 2. 4/{user_id}/notifications operations as well as read_stream, read_mailbox, and manage_notifications permissions are deprecated in v. Developers may continue to use the user_managed_groups permission to access the groups a person is the administrator of. This information is still accessed via the /v. GET /v. 2. 4/{event_id}/? GET /v. 2. 4/{event_id}/? GET /v. 2. 4/{event_id}/? From October 6, 2. API versions, these endpoints will return empty arrays, the permissions will be ignored if requested in the Login Dialog, and will not be returned in calls to the /v. Next Steps. Read Upgrade Guide (v. Facebook's New Watch Tab Does Not Look Like a You. Tube Killer at All. On Wednesday, Facebook announced the rollout of Watch, what it is calling “a new platform for shows on Facebook.” It’s yet another foray by the social media company from the business of distributing other people’s content into producing and licensing its own, and differs from its existing video content in that it looks a lot like Netflix or You. Tube’s apps. Watch content will be “produced exclusively for it by partners,” who will take 5. That content will be spread via channels like “Most Talked About” or “What’s Making People Laugh” categories that will be determined by how users interact with it. Watch will offer both a live comment feed where users can interact with the wider Facebook audience—something that already exists with Facebook Live streams—and the ability to “participate in a dedicated Facebook Group for the show.”Here’s a few shots of what it will look like on various formats, as shown in the press release. It definitely looks slick and polished, but even this initial glimpse hints that Watch is not the You. Tube or Snapchat killer Facebook wants it to be. Facebook’s launch programming for the new video section is, uh, not exactly the A- list talent one might think a company worth hundreds of billions of dollars could secure. It includes Nas Daily, a show from a guy who quit his job to make one- minute travel videos “together with his fans from around the world” (a preview clip is titled “We Bought 1. Burgers”); a live show where motivational speaker Gabby Bernstein will interact with Facebook users; a cooking show where children will attempt to make a recipe; and in probably Facebook’s biggest grab, one live game of Major League Baseball a week. Another show mentioned in the launch is Returning the Favor, where host Mike Rowe “finds people doing something extraordinary for their community, tells the world about it, and in turn does something extraordinary for them.” Yet another focuses on “the passion and community of big- time high school football in Texas.”There’s a few more interesting options, like a NASA science show, and a live Nat Geo Wild safari program. But none of this seems particularly edgy or hard- hitting. It’s the definition of safe. This is the kind of generic filler that forms so much of You. Tube’s bread and butter—but if that’s all they have lined up, what could possibly lure people from You. Tube itself, which has long been pumping out much more interesting content tailored to virtually every niche interest and community? Facebook’s content strategy is almost certainly to prove functionality and its ability to drive users to the service, and then try to lure other content producers to the service. But like a number of Facebook products before it, it’s unclear why publishers would want to use the platform. For example, Facebook Live already allows publishers to stream content like protests or post- Game of Thrones commentary live to their pages. They can also push regular video content wherever they want without an exclusive deal, whether it’s Facebook, Twitter or You. Tube, and all three of these channels can be embedded elsewhere. Another goal could be to compete with Snapchat, which lots of publishers have started using to push short- form video content. But it’s not clear how Watch will get those users to return by replicating some of Snapchat’s functionality, especially since the latter company’s video content tends to be in reality or unscripted formats which seem nicely in tune with its overall aesthetic. This looks a lot like Facebook’s attempt to push publishers into the same kind of walled garden they built with Instant Articles. Large sections of the media were spooked it was a prelude to Facebook choking off traffic to other websites—why would Facebook let you link out when they can force you to live in the garden, right?—but the concept has stalled somewhat, as Instant wasn’t driving enough additional traffic to offset its lower advertising revenue. Facebook has a tendency to build platforms it just loses interest in. Instant is still around, but in a diminished role as Facebook tweaked its algorithm to drive users to friends’ posts, video content and most recently another story format to compete with Snapchat. In the past few days, it’s killed off its standalone Facebook Groups app and Lifestage, a “high schoolers only” Snapchat knockoff that ended up ranked #1,3. App Store’s social media category. It’s certainly possible Watch will help Facebook swallow more and more of the internet into its ever- expanding gullet. But supplying a nice- looking video platform does not automatically create demand, and Facebook has repeatedly stumbled to create a business model that will keep both users and publishers inside of it instead of clicking out. We’ll see. No word on whether Donald Trump’s “real news” program will get a slot, but we doubt it.[Facebook]* Correction: Wednesday, not Tuesday.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
October 2017
Categories |